Custom Online Store
Shopify charges you €29-299 per month. We charge €0 per month.
Custom online store with Next.js from €799. Ready in 5-21 days. With local payments and delivery.
Free consultation. No obligations. No hidden fees.
Short answer
How much does an online store cost?
Prices start from €799 for a store with up to 50 products. For larger stores with custom design and integrations, from €999 to €2,999+. All prices include hosting, SSL and full code ownership.
Shopify pricing vs Custom store, real comparison
How much does an online store cost? Compare Shopify, WooCommerce and custom solution over 1, 3 and 5 years.
| Shopify | WooCommerce | STEVEN STUDIO | |
|---|---|---|---|
| Monthly fee | €29-299/mo | €10-50/mo | €0/mo |
| 1-year cost | €348-3,588 | €120-600 | from €799 |
| 3-year cost | €1,044-10,764 | €360-1,800 | from €799 |
| 5-year cost | €1,740-17,940 | €600-3,000 | from €799 |
| Code ownership | No | Partial | 100% yours |
| Speed (LCP) | 4.5 sec | 3.5 sec | < 2 sec |
| BG payments | Limited | With plugins | ePay, Borica, COD |
Shopify Basic plan = €29/mo + 2% transaction fee. WooCommerce requires hosting + plugins + maintenance.
Let's figure out what you need
Answer 4 quick questions and we'll suggest the right plan, no fluff, no "maybe". We know what works and what doesn't.
Question 1 of 4
Do you currently have a website?
Why not Shopify?
Platforms charge you every month. We give you a store that's yours forever.
€29-299/month for Shopify
€0/month, you pay only once
4.5 seconds loading time
Under 2 seconds LCP with Next.js
Template design like everyone else
Unique custom design just for you
Platform lock-in
You own 100% of the code
Online store pricing
One-time payment. Full code ownership.
Up to 50 products
Quick start in a week
Investment · 5-7 days
Testing an idea, micro business
- Up to 50 products
- Responsive design
- Cart + Checkout
- ePay / Borica payments
- SSL + Hosting included
- Basic SEO
- 1 month support
Up to 500 products
Serious store
Investment · 7-14 days
Small business, up to 200 products
- Up to 200 products
- Custom design
- Cart + Checkout
- ePay / Borica / Stripe
- Econt / Speedy integration
- Google Analytics + Meta Pixel
- Advanced SEO + Schema
- 2 months support
No limit
Growing business
Investment · 14-21 days
Medium business, up to 1000 products
- Up to 1000 products
- Premium custom design
- Filters + Search
- Wishlist system
- All payment methods
- Econt / Speedy / Econt API
- Email automations
- CRM integration
- 3 months support
Custom
Maximum power
Investment · 21-30 days
Large business, unlimited products
- Unlimited products
- High-end design + animations
- Multilingual (BG + EN)
- AI product recommendations
- Inventory management
- Multi-currency (BGN + EUR)
- A/B testing
- Priority support 6 months
Everything for the Bulgarian market
Not just a store, a store that works in Bulgaria.
Payments
- ePay
- Borica
- Stripe
- Cash on delivery
Delivery
- Econt
- Speedy
- Econt API
- Personal delivery
Marketing
- Google Analytics
- Meta Pixel
- Email campaigns
- SEO
Features
- Cart
- Filters
- Wishlist
- Orders panel
What an online shop costs in 2026
Three tiers by product count. All include Econt and Speedy with automatic delivery pricing, ePay and Borica, cash on delivery and an admin panel in Bulgarian. No monthly platform fee, no cut of your sales.
- Price
- from €799
- Time
- 14 days
- What is included
- Cart, sizes and variants, delivery, payments, cash on delivery, admin panel, SEO basics
- Price
- from €1,299
- Time
- 14 to 21 days
- What is included
- Promo codes, product reviews, filters, abandoned-cart email, CMS for banners and collections, 3 months of support
- Price
- from €1,999
- Time
- 21 to 30 days
- What is included
- Multilingual, Facebook and Google catalogue, email automations, warehouse or ERP link, AI chatbot, 6 months of support
| Tier | Price | Time | What is included |
|---|---|---|---|
| Up to 50 products | from €799 | 14 days | Cart, sizes and variants, delivery, payments, cash on delivery, admin panel, SEO basics |
| Up to 500 products | from €1,299 | 14 to 21 days | Promo codes, product reviews, filters, abandoned-cart email, CMS for banners and collections, 3 months of support |
| No limit | from €1,999 | 21 to 30 days | Multilingual, Facebook and Google catalogue, email automations, warehouse or ERP link, AI chatbot, 6 months of support |
What a shop needs in order to sell
- Stock per size or variant, visible before the cart, not after.
- The delivery price before the last step. Hidden delivery is the first cause of abandoned carts.
- Cash on delivery. In Bulgaria half of all orders still go that way.
- Photos of the real product, not the supplier catalogue that ten other shops use.
- Returns and exchanges explained in three sentences, where people can find them.
Who builds it
Me, Steven. No team, no subcontractors: you call me, I answer within 24 hours, and I write the code. Sites you can open right now: PRO-VEND, DJ Zlati, DJ Ivan & Krisi. How a project goes day by day, and every price: website prices 2026.
How to get an exact price
Tell me what you have: type of business, city, size, whether texts and photos exist. The form is three fields, or Viber on +359 87 727 5750. I reply within 24 hours with a price and a date.
Frequently Asked Questions
Ready to start your online store?
While you're thinking about it, your competition is already selling online. Start with a free consultation, no obligations.
We respond within 24 hours. Pilot prices for a limited time.
Want more pricing details? Read the full pricing guide