WordPress to Next.js migration

Move off WordPress without losing your rankings

Same URLs, same content, a site that loads in under two seconds

A migration is not a redesign. Your content, your URLs and your search positions come across intact, the plugin bill stops, and the site stops waking a database up for every visitor. Fixed price, fixed date, written before the first line of code.

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Short answer

Will I lose my Google rankings?

Not if URLs are preserved and every change is redirected. Expect a small dip for one to two weeks while Google recrawls, then recovery, and usually improvement once the pages load three times faster. I watch Search Console with you for six weeks after launch.

Why businesses leave WordPress in 2026

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The site takes three to six seconds on a phone and the analytics show people leaving before it paints.

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Forty plugins, each an update away from breaking the site, and one of them is the reason it went down last quarter.

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The yearly bill is hosting plus premium plugins plus a maintenance retainer, and it never goes down.

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Core Web Vitals fail, so the pages that should rank sit on the second page.

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Every content change goes through an agency ticket and takes three days.

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Nobody can say who actually owns the code.

What a migration with me includes

Every URL preserved

Posts, pages and categories keep their addresses. Where an address must change, a 301 redirect map is published on launch day. Rankings follow URLs, so the URLs do not move.

Content exported, not retyped

Posts, pages, media and metadata come out of WordPress through the REST API or WXR export and land in the new site with formatting intact.

SEO parity check

Titles, descriptions, canonical tags, structured data, sitemap and robots compared old against new, page by page, before anything goes live.

Core Web Vitals in the green

Server rendered HTML from a CDN, images converted and sized, fonts self hosted. No caching plugin to configure, because there is nothing to cache.

You keep editing

Keep WordPress as a headless editor, or take a small admin panel built for exactly the parts you change. Decided before the build, not after.

Six weeks of watching

After launch I watch Search Console with you. A small dip in week one is normal. A dip that deepens means a redirect is missing, and I fix it.

Fixed price by size, not by hour

Small site, up to 25 pages

from €2,500
  • Content and media exported
  • Every URL preserved, redirect map
  • SEO parity check before launch
  • Core Web Vitals in the green
  • Two to three weeks
  • Six weeks of post launch monitoring
Get a migration quote
Most chosen

Business site, up to 150 pages

from €6,000
  • Everything in the tier above
  • Blog, categories, authors, archives
  • Headless WordPress or a custom admin panel
  • Forms, search and integrations rebuilt
  • Multilingual if you have it
  • Four to six weeks
Get a migration quote

Large or custom

from €12,000
  • Thousands of URLs or a shop
  • Membership, courses or gated content
  • Custom post types and taxonomies
  • Staged migration, section by section
  • Priced after a call, with a written scope
Get a migration quote

Sites you can open and measure right now

provend.bg

B2B catalogue. Lighthouse 100 out of 100, first byte under 0.4 s, page one of Google for its main product term within six months of launch on a new domain.

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djzlati.com

Replaced a site from another era. Loads in 1.7 s on a phone, ranks first for its main commercial query, 306 clicks from Google in six months at an average position of 8.9.

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djivankrisi.com

A gallery heavy site. Included here because its Largest Contentful Paint is 4.2 s, which is the honest reminder that a framework does not fix a two megabyte photograph.

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What a WordPress to Next.js migration costs in 2026

The same migration is quoted very differently depending on who is holding the pen. In September 2026 the market looks like this: a freelancer takes 3,000 to 12,000 dollars, a boutique studio 8,000 to 25,000, and a full service agency 20,000 to 80,000 and up. Full SEO parity work is often quoted separately, adding another 1,500 to 4,000.

My tiers start at 2,500 euro with the SEO parity work included rather than sold as an extra. The reason is structural: there is no agency between you and the person writing the code. It is not a discount and there is no cheaper version where corners come off, because the corners are where rankings live.

  • A migration that does not preserve URLs is not cheaper, it is a rebuild plus a traffic loss.
  • Ask any quote to name the redirect map and the parity check explicitly. If they are missing from the scope, they are missing from the work.
  • The full breakdown, including what a site costs to build from scratch: custom website cost in Europe.
  • If the site is staying but it is slow: Core Web Vitals and speed. If it has to be accessible by law: European Accessibility Act compliance.

How the six weeks actually go

Week 1
What happens
Crawl the current site, export content and media, build the URL inventory and the redirect map
What I need from you
Admin access, DNS access, a list of must keep features
Week 2 to 3
What happens
Rebuild templates, migrate content, reconnect forms and integrations, set up the editor you chose
What I need from you
Answers within a day, feedback on the first template
Week 4
What happens
SEO parity check page by page, performance pass on images and fonts, accessibility pass
What I need from you
Sign off on the staging site
Launch day
What happens
DNS switch, redirects live, sitemap resubmitted, Search Console and analytics carried over
What I need from you
One hour of availability
Six weeks after
What happens
Watch Search Console, fix anything that moved, report what changed
What I need from you
Nothing

A site under 25 pages compresses this into two to three weeks. Nothing in the order changes.

When you should not migrate

If your WordPress site is fast, maintained and your team publishes several times a week through the editor, migrating for fashion is a bad trade. Spend the money on content instead.

If three or more of these are true, the arithmetic usually works: the site takes over three seconds on a phone, the yearly plugin and maintenance bill is over 800 euro, Core Web Vitals fail, content changes a few times a year, and you have been told a rebuild is needed anyway.

How to get an exact price

Send the address of the current site, roughly how many pages and posts it has, anything that must keep working, and when you would like to be live. The form is three fields, or write on Viber at 087 727 5750. You get a price, a date and a scope within 24 hours, from me, not from a sales team.

Questions before a migration

Will I lose my Google rankings?
Not if URLs are preserved and every change is redirected. Expect a small dip for one to two weeks while Google recrawls, then recovery, and usually improvement once the pages load three times faster. I watch Search Console with you for six weeks after launch.
How long does it take?
Two to three weeks for a site up to 25 pages, four to six weeks up to 150 pages. Larger or shop migrations are staged and scoped after a call. The date goes in the contract and the clock starts when I have access and content.
Can I keep the WordPress editor?
Yes. WordPress can run headless: you keep the editor and the workflow your team knows, and Next.js renders the front end through the REST API. You get the familiar admin and a fast site, at the cost of keeping two systems alive.
What happens to my plugins?
Contact forms, SEO settings, galleries, sliders and caching are rebuilt as part of the site, not reinstalled. Plugins that connect to an external service, like a courier or a CRM, are reconnected through that service API. The plugin bill stops.
Why is your price so much lower than an agency?
Because there is no agency. No account manager, no office, no sales commission, no project manager billing hours for status meetings. I am one developer in Sofia who writes the code and answers the phone. That is the advantage and also the limit: I take one migration at a time.
Who owns the result?
You do, from the day you pay. Code in your repository, domain in your name, hosting and analytics accounts in your name. There is no fee to leave and no vendor lock, which is the whole point of leaving a rented platform.
What does it cost to run afterwards?
A small site runs on Vercel free tier and costs you the domain, about 15 to 30 euro a year. A busy site with a database is a few euro a month. There is no premium plugin renewal and no mandatory retainer.
Can you work with a company outside Bulgaria?
Yes, and most migrations are. Sofia is one hour ahead of Berlin and seven ahead of New York, so there is a real overlap with a Western working day. Invoicing is a normal EU invoice with reverse charge between VAT registered businesses.
What do you need from me to start?
Admin access to WordPress, access to the domain DNS, a list of anything that must keep working, and a person who can answer questions within a day. That is it.

Send me your current site

A price, a date and a written scope within 24 hours. The first conversation is free and there is nothing to sign.

Get a migration quote

One migration at a time, so the date in the contract is a date I can keep.