ProVend.bg: How We Built a B2B Platform With Lighthouse 100/100
Most B2B websites in Bulgaria look like they're from 2010. Slow, clunky, with PDF catalogs instead of real functionality.
PRO-VEND 5 Ltd — an official Haha Vending distributor — wanted something different.
The Challenge
The vending industry is specific. Customers don't buy on impulse — they compare models, check specifications, and calculate ROI. The platform needed to:
- Display a catalog with 4+ categories (machines, spare parts, consumables, coin mechanisms)
- Allow side-by-side comparison of products
- Accept online payments for the Bulgarian market
- Work flawlessly on mobile (sales reps are in the field, not at a desk)
- Load fast even with multiple product images
What We Built
Smart Catalog With Intelligent Filtering
Not just a product list. Smart filters by type, condition (new/refurbished), price range, and brand. Customers find exactly what they need in seconds.
Product Comparison Tool
Select 2-3 machines and compare them side-by-side — price, dimensions, capacity, features. Exactly what B2B buyers need before making a decision.
3D Hero Section With Parallax Effect
First impressions matter. The hero section uses a parallax product wall featuring real vending machines — not stock photos, but the actual products. This immediately builds trust.
Dual Payment Integration
We integrated two payment systems for maximum coverage of the Bulgarian market. Customers can pay online instantly — no bank transfers and waiting.
Admin Panel for Full Control
The owner manages everything independently — adds products, uploads photos, tracks orders. Without calling a developer every time.
The Results
| Metric | Value |
|---|---|
| Lighthouse SEO | 100/100 |
| Lighthouse Performance | 95+/100 |
| Product categories | 4+ |
| Google rating | 5.0 stars (7 reviews) |
| Online payments | Dual integration |
What Does Lighthouse 100/100 Mean?
Lighthouse is Google's tool for evaluating websites. A perfect score means:
- Google ranks you higher — fast sites get preferential treatment in search
- Visitors stay — a slow site loses 53% of mobile visitors
- Conversions grow — every second of delay reduces conversions by 7%
Most B2B websites in Bulgaria have a Lighthouse score between 30 and 60. ProVend.bg has 100.
Why B2B Businesses Need a Modern Platform
If your B2B clients are still sending orders by email or phone, think about how many:
- Orders you lose outside working hours (the platform works 24/7)
- Hours you spend manually processing inquiries
- Clients go to competitors because they have an easier ordering process
Want Similar Results?
Every business is different, but the approach is the same: fast website + good SEO + customer convenience = more sales.
Check how your site performs with our free Site Scanner — in 30 seconds you'll see what Google thinks about your website.
Or if you want something more specific — request a free consultation. We'll review your business and tell you honestly what results you can expect.